A Consumer Decision-Making Model in M-Commerce: The Role of Reputation Systems in Mobile App Purchases
نویسندگان
چکیده
The objective of this paper is to understand the importance of mobile reputation systems in mobile users’ app discovery and purchase satisfaction. A theoretical framework describing the mediating effects of reputation systems on mobile app users’ purchase satisfaction is developed and empirically tested with mobile app users. The findings of this study suggest that mobile reputation systems embedded in application stores play important mediating roles in mobile app purchase decisionmaking process and ultimately purchase satisfaction. KeywoRDS Consumer Decision-Making, m-Commerce, Mobile Apps, PLS, Reputation Systems
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ورودعنوان ژورنال:
- IRMJ
دوره 29 شماره
صفحات -
تاریخ انتشار 2016